Varyer
Director of Creative Strategy | 2019 - 2024
Bridging the gap between key stakeholders and dynamic creative teams to fulfill their shared vision. From household names like Old Style, Sonos, and the United Center, to boutique agencies, and internationally licensed brands, my intentional and generous approach to developing proven creative processes created a lasting impact, prioritizing meaningful relationship-building.
Internal brand manager for our advisory and creative studio, while delivering brand and creative strategy for clients and partners
Manage and archive creative processes and develop internal brand initiatives (DEI Committee) and resources (Non-Violent Communication) to ensure growth and consistency across the entire audience journey
Award-winning editorial marketing and content strategy for progressive and sustainable brands in CPG, Retail, Cannabis, Specialty Food and Beverage, and Cultural organizations
Campaign and Community growth strategies and guidelines aligned with brand performance goals
Develop engaging brand programs with partners and collaborators
Ideation, research, and methodologies for creative direction, team development, and business growth
Market research and analysis, presented alongside actionable data
Sales support, lead generation, and client satisfaction
Editorial director for V—Mail and varyer.com, developing and producing content alongside internal teams and collaborators
Develop and create compelling creative direction and decks for marketing campaigns and performance reports for presentation
Pusheen Corp.
Social Media & Marketing Manager | 2017 - 2019
Led digital strategy and marketing campaigns for a globally-licensed character with over 12MM+ followers across all social and owned platforms. Spearheaded the brand's expansion to YouTube, GIPHY, and website launch, including e-comm and newsletter marketing, ultimately growing the audience by 470% in just 2 years. Established a deeply loyal and engaged Brand Ambassador program, establishing clear calendar and communication guidelines for owned content and licensees.
Market research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, and administer publication of engaging content daily
Monitor SEO and web traffic metrics
Oversee social media and marketing campaign direction
Develop and create marketing decks and performance reports for presentation
Pastoral Artisan Cheese, Bread & Wine
Marketing & Events Coordinator | 2013 - 2017
Working with specialty food and beverage producers, community partners, and key stakeholders to produce, manage, and execute all on and off-site marketing events. Social media, marketing strategy, and content production for the online store and all 4 lines of business - three retail locations and one restaurant. Content development, copywriting, food styling, photography, and graphic design using Adobe Suite.
Social media manager, content developer working proactively with key stakeholders
Graphic design, photography, food styling, sales support
Marketing outreach with community members and partners
Analytics and reporting on engagement, digital marketing strategy and implementation
Organization and execution of all promotional marketing and catering events
Muse Innovation/Highland Baking Co.
Chef & Culinary Consultant | 2011-2012
Executing on-trend ideas and innovations for food production and manufacturing, including product, process, recipe, and menu development. Ideations and innovation sessions with industry leaders and Fortune 500 companies. Food styling and photography, staff and project management, and live culinary demonstration sales support
Executing on-trend ideas and innovations for food production and manufacturing
Product, process, recipe, and menu development
Ideations and innovation sessions with industry leaders and Fortune 500 companies
Food styling and photography, staff and project management, culinary sales support
Eat Zine
Founder/Co-Editor in Chief | 2010 - 2020
Publishing creative, community-oriented content about affordable, local, and sustainable food
Bookmaking, printing, writing, editing, design
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