With strengths in editorial and community marketing, content production, copywriting, food styling and photography, graphic design, publishing, and a deep well of culturally relevant inspiration, there are no limits to the vision I can build and execute for a brand.
Award-winning creative strategy for SONOS Radio. As a premium listening service, Sonos expanded its offerings to provide its users with a functional directory - a carefully curated catalog with pitch-perfect delivery that also highlights original content available exclusively through the subscriber-only platform.
UI/UX research and strategy, creative strategy, copywriting, brand positioning
Intentional and impact-oriented brand development for a non-profit organization building a community, platform, and tools for artists to achieve financial dignity and freedom.
brand development, copywriting, ideation, cultural and market research, content strategy
Industry research, trend forecasting, and a unifying brand ethos to craft distinct identities for each vertical within the organization—the parent company, esports, and in-house creator studio. Coupled with progressive communication strategies, a clear and cohesive brand strategy equipped Evil Geniuses with tools for setting the benchmark for excellence beyond gaming.
discovery and analysis, market research, copywriting, brand positioning
Cultural research, communication strategy, and project positioning for the United Center owners' transformative $7 billion dollar investment in Chicago's West Side.
research, reporting and presentations, ideation, copywriting, brand positioning
An updated brand personality, a renewed focus on the right audience, culturally relevant content and communication strategies, and a visual makeover that brings forward the ease and sophistication of a legacy salon's core offerings.
brand positioning, brand development, creative strategy, audience development, communication strategy
Energetic campaign and creative strategies to illustrate Old Style's distinctive point of view, and tap into new generations of advocates while presenting their core values with compelling stop-motion.
creative direction, creative strategy, copywriting, content production and publishing, campaign reporting
Crafting campaigns for a local fromager with e-commerce, retail, and restaurant spaces was always a celebration of origins - evoking a sense of time and place. Elevated, luxury, product selections were highlighted through images which evoke richness and texture while honoring artisan producers and their craft.
food styling, copywriting, digital marketing, graphic design, photography
Enriching events were a key focus of our mission as experts in the specialty food industry and an immersive and engaging tool for driving direct sales and generating new, loyal leads.
copywriting, graphic design, digital marketing, event production, photography, syllabus