The benchmarks you set for success and growth are as unique as you are. Your journey, your toolbox, your team - they are instrumental in honing in on how to create organic, sustainable growth for your brand.
Editorial, brand, and creative strategy, for a nascent outdoor wear brand designed 'for all eventualities.' Based on our mutual appreciation for storytelling around Art, Adventure, and Activism, we built and scaled the Early Majority community of followers aligned with the brand before any product was even in production.
copywriting, creative strategy, networking, content strategy, audience development, newsletter marketing, editorial direction, brand development
Activated across three key markets with experiential activations and paid media, the Bottled Brilliance campaign for Lolli Sweet Drinks reflected the target customer's aspirations, multifaceted lifestyle, and desire to connect.
A truly integrated campaign, creative covered all media types with people hearing Lolli ads on the radio while driving to a concert where a digital billboard Lolli truck drove by as they walked in, all before seeing a post from Lolli pop up while checking their feed. A balance of high-impact traditional media and efficient digital channels drove significant impressions, reach, and frequency.
creative strategy, campaign direction, experiential ideation and programming, paid media, radio script and copywriting, brand positioning, ambassador and influencer casting, gifting, paid media
Growth for a brand with 11+ million followers on social media can seem daunting and immeasurable. Exponential growth has been achieved by focusing on enhancing the spaces where Pusheen is already renowned, with the strategic launch of platforms which are ingrained in the digital landscape - GIPHY and YouTube.